I developed the Holiday Campaign visual identity for MoMA Design Store, designed to create a cohesive and celebratory experience across all channels.
The gift guide cover concept revolved around a runway—a metaphor for the endless gifting possibilities offered by MoMA Design Store. This idea was inspired by the store’s diverse and carefully curated selection, designed to meet the unique needs of its customers. The visual evokes the experience of a meticulously arranged runway show, echoing the sense of curation and discovery central to both the store and the Museum itself.
This concept informed the broader visual identity for the holiday campaign. The runway theme was extended across multiple touch-points—print, digital, and in-store graphics—enhanced by organic, ribbon-like graphic elements woven into the typography to add a celebratory and festive tone. Together, these elements created a cohesive and engaging campaign that highlighted MoMA Design Store as a destination for thoughtful, design-forward gifting.