The Museum of Modern Art has been collaborating with Champion since 2017, when one of the brand’s hoodies from 1980 was featured in the MoMA exhibition Items: Is Fashion Modern?.

For this capsule collection consisting of 5 pieces, I was responsible for developing new logos as well as designing each piece. Both 2 new logos, the Museum of Modern Art in script and the initial M with the existing MoMA logo underneath it, along with the overall color scheme were inspired by the Champion archives and pay homage to vintage collegiate apparel.

I also designed the digital assets for the launch of the collection with the typography referencing the clothing label designs from the Champion archives for the cohesive storytelling.