Juri Okita is a graphic designer/art director with conceptual thinking skills and a keen eye for detail developed by working on a wide range of branding projects for the past 5 years in New York City and Tokyo.
waving hand gif

Juri Okita is a graphic designer/art director with conceptual thinking skills and a keen eye for detail developed by working on a wide range of branding projects for the past 8 years in New York City and Tokyo.

ABOUT
Originally from Japan, she moved to New York City in 2015 to study graphic design at the Fashion Institute of Technology. She thrives on collaborating with purpose-driven brands, translating their values and stories into innovative designs and creative expressions that resonate across different mediums. With experience spanning diverse teams in New York and Japan—including design studios, global advertising agencies, restaurants, and start-ups—she has worked on branding projects from concept to execution. In February 2023, she earned a Master's degree in Graphic Branding & Identity from the London College of Communication, University of the Arts London, further refining her expertise in brand strategy and design.
日本で育ち、2015年に渡米しFashion Institute of Technology (ニューヨーク州立ファッション工科大学) にてグラフィックデザインを学ぶ。卒業後はNYのブランディングエージェンシーとデザインスタジオ、東京の外資系広告代理店に勤務し、複数のスタートアップやレストランとフリーランスのデザイナーとしても活動。デザイン事務所のメンバーとして、またフリーランスデザイナーとして様々なクライアントのブランドアイデンティティーのリサーチからコンセプト提案、実際の印刷物やウェブのデザイン展開まで幅広くプロジェクトに携わった経験を生かし、独立後も国内外問わず様々な分野でのブランドアイデンティティー構築に注力する。2023年2月、University of the Arts London(ロンドン芸術大学)よりグラフィックブランディング&アイデンティティーの修士号を取得。
SERVICES
Brand Indentity
Web Design
Packaging Design
Art Direction
Promotional Materials
Illustration
Editorial Design
Signage
STUDIO/AGENCY EXPERIENCES
AWARDS
SELECTED CLIENTS
Adobe
Blast Inc.
grass Inc.
Hot Sauce Bar
KitKat
Nike
Matsuya Foods
MoMA
Seamore’s
Shogakukan Inc.
Tiffany & Co.
TONCHIN US
WORK MENTIONED ON
etc.
TALKS
CONTACT
Instagram
@juriokita
projects
arrow gif
MoMA x Champion Archives Collection
Graphic design, art direction
MoMA x Champion Archives Collection
Holiday at MoMA Design Store
Art direction, visual identity, collateral design
Holiday at MoMA Design Store
MoMA Design Store Fall Campaign
Visual Identity, art direction, collateral design
MoMA Design Store Fall Campaign
Bodum Bistro Pop-up
Art direction, visual identity, collateral design
Bodum Bistro Pop-up
MoMA Design Store Spring Campaign
Visual Identity, art direction, collateral design
MoMA Design Store Spring Campaign
WABI
Brand identity, art direction, brand collateral, web design
WABI
NAGI SPORTS
Visual identity, packaging&web design, illustration
NAGI SPORTS
NAGI
Visual Identity, packaging&web design
NAGI
CAREN
Identity, packaging, web design concept, taglines
CAREN
NIKE
Graphic design
NIKE
PECHEMIGNON
Logo design, store card design
PECHEMIGNON
HOT SAUCE BAR
Visual identity, art direction, website design, graphic design
HOT SAUCE BAR
TONCHIN NYC
Website redesign, webflow development
TONCHIN NYC