I developed the visual identity for MoMA Design Store's fall campaign, and designed multiple applications including digital and the physical space such as the store windows and walls.

Named for the feel-good neurotransmitter, Dopamine decor is about bringing color psychology into your life to promote productivity, calmness, focus, energy, or other positive feelings.

With this idea, the visual language for this campaign was built with different kinds of geometric shapes based on the actual products’ forms. Those geometric shapes are used as the graphic device to frame products or messagings, as well as mixed and matched to endlessly create different playful patterns just like how you can create your own unique dopamine decor with MoMA Design Store’s vibrant pieces.